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End to Endless
Television
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The Individual TV Experience
Ericsson helped individualize the telecommunication experience
by making mobile broadband a reality. Now, we're helping enable
another quantum shift in the way people watch TV, on any device,
anytime, anywhere. Our vision won't immediately change the way
people watch broadcast TV. But it will be a catalyst for how they
watch it tomorrow. The vision comprises four key components.
TV that is personal
TV that is high quality
TV that connects me to everything
TV that is worth the money
Three powerful forces are driving the shift towards
individualized TV
New User behavior
A Technology Breakthrough
Content Digitization
Opportunities for Everyone
Network & Service Providers
Advertisers
Content Owners & Aggregators
Driving the New Experience
End to end solutions
Architectural flexibility enabling Cost effective growth
Open value chain leveraging
open standards
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It is desired, it works, it is possible
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