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3D Dominates NAB Show 2010
TV Industry getting ready for 3D telecast of sports events in 2010
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Apr 16: For the visitors of National Association of Broadcasters
Show 2010 3D remained a major attraction. The blockbuster
productions like Avatar, Alice in Wonderland and How to Train
Your Dragon have undoubtedly spurred the 3D craze across the
globe. The TV industry is getting ready for the live broadcast of
the upcoming sporting events in 3D, the FIFA 2010 World Cup
being the first. In 2010, sports fans around the world will be
treated to more events in 3D than ever before. From the World
Cup in football, to the X Games, consumers are ready to watch
their favorite games with a 3D movie-theater experience at home.
Broadcasters, service operators and content providers will
compete for viewer attention by providing coverage of live sporting
and cultural events in 3D.
In his keynote address, the Sony Executive Hiroshi Yoshioka,
“3D is the next great entertainment platform.” During the 2010
NAB Show Sony laid focus over 3D with its booth equipped with
the solutions created by the experience and the resources over
the years. “Sony intends to lead the way in bringing great 3D
experience to the lives of the millions of people around the world.”
Canon, the digital imaging company, displayed its longest
telephoto portable HD lens in the world (18x, 28mm.-500 mm) that
can be used in compact 3-D camera rigs. Panasonic launched its
AG-3DA1 3D professional AVCCAM camcorder, which is the world’
s first professional quality, fully-integrated Full HD 3D camcorder
offering SD media card recording.
Delivering 3D experience to the living room
Blockbuster movies such as Avatar have introduced hundreds of
millions of people to the thrill of 3D. Now, more and more viewers
want that same experience in the comfort of their living rooms.
Some analysts predict that close to 80 million 3D TV sets will be
sold by 2015 - remarkable given that they were launched only at
the beginning of this year. Total revenues are expected to top
USD 60 billion within five years.
Demand for mass-market 3D TV is soaring. Broadcasters and
operators at the NAB Show in Las Vegas on April 12-15 were
shown how Ericsson's (NASDAQ:ERIC) new solution for both
direct-to-home (DTH) and contribution and distribution of 3D
content would allow them to meet viewers' demands.
Staffan Pehrson, Head of Solution Area TV, Ericsson, says that
advances in camera, delivery, and display technologies now make
it possible to effectively deploy 3D television to the home. Pehrson
says:
"Consumers will be able to get the same enhanced experience in
their living room as they do at the movie theater. At NAB, we will
launch a complete solution to enable broadcasters and operators
to introduce 3D consumer services today." The launch builds on
Ericsson's understanding and expertise in content distribution and
high definition video.
The Ericsson 3D solution addresses challenges in both
contribution and distribution as well as direct-to-home delivery of
3D content. The challenges for live 3D contribution differ greatly
from DTH, with the utmost being the need for the best picture
quality possible including full spatial resolution. Ericsson's large
contribution and distribution portfolios have been optimized to
ensure that 3D feeds are compressed and delivered correctly.
The expertise in the TV area comes from Ericsson's acquisition of
Tandberg Television and its video compression technology three
years ago. Thanks to its established position in the market,
Ericsson can enable these 3D services to a rapidly expanding
consumer group.
The Ericsson CExH42 MPEG-4 AVC HD Contribution Encoder
provides a natural platform for 3D contribution links, ensuring full
control of encoding parameters, exact synchronization and time-
stamping of the compressed frames and the generation of a fully
packaged 3D simulcast.
Ericsson RX8200 Receiver: new technology for these receivers
ensures that the exact temporal and spatial relationship between
left and right feeds is also maintained at the receive end, avoiding
possibly severe reductions in early 3D customer experience.
Ericsson EN8190 HD encoder: for today's DTH delivery, it is
paramount that 3D deployments using frame-compatible methods
use the best available compression technology to maximize the
consumer 3D experience. This encoder provides the MPEG-4
AVC HD compression, using new in-house technology designed to
enable conversion to an all-HD world.
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